Wieden + Kennedy Portland

Nike: “Smash”

Agency Producer: Felicia Glover
CDs: Alberto Ponte + Ryan O'Rourke
Copywriter: Brock Kirby
Art Director: Chris Hutchinson + Sezay Altinok
Director: Max Malkin
Production: Prettybird

NOTE: This spot is about 15yrs old, but I still have it on my reel and I think Max does too. I am proud of this. We had no money and no time, but we had the very best creatives and director and a resourceful producer. We also had a really rainy LA day which is why is it on black&white film. This is was originally a high school track & field OLV that ended up being loved so much that Nike put media dollars behind it and aired it on broadcast TV. This was super fun!